The company's mission is to be "the first designer brand dedicated to 'loungerie' for children and teenagers, comprised of loungewear and lingerie to be worn over and under, inside and outside."į first broke the story, stating "What's disturbing about Jours Après Lunes is not just the fact that it's lingerie for people who probably shouldn't be old enough to even know what lingerie is, but the photographs on their website." A line for teenagers and infants is seemingly age appropriate, but the designs for children are drawing fire. The images are just like many a lingerie ad designed to entice, but these are images of young girls - those who aren't even old enough to need bras.įrench company Jours Après Lunes has designed a line of " loungerie" - a compromise between loungewear and lingerie - for children between the ages of 4 and 12.
(CNN) - They recline in their bras and panties, some wearing pearls and Brigitte Bardot-inspired bouffants, shooting smiles at the camera. People question whether it is the ad or the lingerie that is inappropriate.Public outcry claims that the ads and lingerie are sexualizing young girls.French company Jours Après Lunes has designed a line of "loungerie" for girls ages 4-12.NEW: Company creator defends her brand and the photographs included in the ad campaign.If you do not allow these cookies, you will experience reduced relevant content. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. They may be used by Analog Devices to build a profile of your interests and show you relevant content on our site. Targeting Cookies: These cookies may be set through our site by Analog Devices and our service providers.
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